2007-03-16 21:47:27 UTC
BeerAdvocate.com Becomes the Largest Beer Community in the World
A Powerful Voice for Beer Consumers
BOSTON, MA (March 16, 2007) - BeerAdvocate.com celebrates 100,000
website members this week, making the grassroots network of beer
enthusiasts and industry professionals the largest of its kind in the
"We're honored to be surrounded by such a large group of people who
appreciate beer as much as we do," said Todd Alström, co-founder of
"This is a major milestone for beer," added brother and co-founder,
Jason Alström. "When we started over 10 years ago, few people were
using the Internet for beer, let alone using our website. Today, we're
a powerful voice for beer consumers, thanks to the dedication,
passion, and support of our users. Cheers to them!"
BeerAdvocate.com offers its users an invaluable resource, including
the ability to: discuss beer-related topics, search and review beers &
places, find beer events, create local BeerAdvocate member gatherings,
learn about beer styles and how to serve them, read the latest beer
news, and become part of like-minded community who share a passion for
learning more about beer. Membership is free.
Nearly 90% of its users hail from the United States, 3.2% from Canada,
1.3% from the United Kingdom, 1% from Australia, and the remainder
from 188 different countries. Current page impressions exceed 5
million each month.
Throughout 2007, the Alström Bros are preparing to launch several
viral marketing campaigns to raise awareness for beer. "We can always
do more for the industry and its image," explained Todd Alström, "and
that's what being a BeerAdvocate is all about."
BeerAdvocate is a global, grassroots network, powered by an
independent community of beer enthusiasts and industry professionals
who are dedicated to supporting and promoting beer. BeerAdvocate.com
was founded in 1996 by brothers Jason & Todd Alström, who now host 3
beer festivals a year in Boston and recently launched the nation's
only monthly beer magazine dedicated to advocating beer through a
unique exploration of beer style, culture, and respect. Plans to open
their own brewery in the Boston area are also in the works.